In mass communication theory, the ________ argues that active audience members use media content to create meaning, and meaningful experiences, for themselves.

A. middle-range perspective
B. alternative hypothesis perspective
C. meaning-making perspective
D. revolutionary perspective


Answer: C

Communication & Mass Media

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The importance we place on the past, present, or future is called ___________ _

a. cultural time b. biological time c. psychological time d. physiological time

Communication & Mass Media

____ allow you to search a library's holdings from a computer terminal. The Dialog Information Retrieval Service (DIRS) is a widely used example

A) Indexes B) Databases C) Search engines D) Print reference works E) Websites

Communication & Mass Media

Talal, a Middle Eastern student, finds himself attracted to Guo Hongwu, a Chinese student in his economics class. After several conversations, he has found that despite their different cultural backgrounds, they have many of the same opinions and experiences in the United States. Talal and Hongwu's relationship illustrates the ________ principle for relationship formation.

A. heterosexual B. difference C. similarity D. physical attraction

Communication & Mass Media

The statement, "to explain to my audience that Tom Sparks is the best candidate for governor," is an example of what type of general purpose?

a. to inform b. to entertain c. to persuade d. to actuate

Communication & Mass Media