Universal Concerts wants to bring a series of music concerts to Canada next year. In general, Western Canadians prefer country music while Eastern Canadians prefer rock. In fact, a country music event in eastern Canada is very likely to have lots of empty seats. To maximize revenue, Universal Concerts should segment its Canadian market according to ________.
A. psychographic characteristics
B. music format characteristics
C. behavioral characteristics
D. geographic characteristics
E. demographic characteristics
Answer: D
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