How has the marketing research industry responded to the intrusion and privacy issues concerning consumer data?
What will be an ideal response?
The marketing research industry is considering several options for responding to intrusion and privacy issues. One example is the Marketing Research Association's "Your Opinion Counts" and "Respondent Bill of Rights" initiatives to educate consumers about the benefits of marketing research and distinguish it from telephone selling and database building. The industry also has considered adopting broad standards, perhaps based on the International Chamber of Commerce's International Code of Marketing and Social Research Practice. This code outlines researchers' responsibilities to respondents and the general public. For example, it urges that researchers make their names and addresses available to participants and be open about the data they are collecting.
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In the social sciences (psychology, anthropology, sociology, communication, etc.), most use the guidelines of the ______ for reference lists.
a. Modern Language Association b. American Psychological Association c. Chicago Manual of Style d. University of Oxford
A curving traffic pattern is most widely used by _____
a. discount stores b. supermarkets c. hardware stores d. specialty stores
Which of the following suggestions should you follow when writing a formal report?
A) ?Use tense consistently. B) ?Opt first-person pronouns as a rule. C) ?Avoid using coherent techniques. D) ?Use passive voice.
Answer the following statement(s) true (T) or false (F)
1. Convenience goods would normally be distributed through Channel A, the direct channel. 2. Industrial products tend to use much shorter channels than consumer products. 3. A vegetable grower who owns the land to grow vegetables, the seed company from which the seeds are processed, the fertilizer company, the trucking company that transports the vegetables to be sold, and the stores that retail the vegetables is practicing vertical integration. 4. Vertical marketing systems have become less popular in recent years due to globalization. 5. In a corporate VMS (vertical marketing system) channel organizations remain independent but one member dominates the others.