When Indu's company printed the ad for their perfume in the newspapers, the caption read, "WAS $100, NOW $75." What kind of a promotional pricing did her company use?
What will be an ideal response?
Indu's company used psychological discounting. This strategy sets an artificially high price and then offers the product at substantial savings.
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What are the three categories of business-to-business purchase decisions? Define each one
What will be an ideal response?
To keep the audience's attention and convince them your message is relevant, what should be incorporated through the planning process?
A) Interactive slides B) Engaging video C) An opportunity for questions and answers D) A consistent use of the "you" attitude E) Limiting the scope to 3 main ideas
Management uses several different methods in evaluating potential capital investments. Identify and briefly discuss the four methods outlined in the text.
What will be an ideal response?
A purchase of supplies on account is recorded in the
A) Revenue journal B) General journal C) Purchases journal D) Cash Payments journal