Issues such as population growth and climate change all have a direct impact on a company's potential for success.
a. true
b. false
True
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A credit signifies a decrease in
A) drawing B) liabilities C) capital D) revenue
Which of the following describes why a customer who had a great experience with a product or service would be reluctant to recommend it to a friend?
A. There are personal costs in making a recommendation. B. No one wants to be put on the spot to explain something. C. The recommendation does not make the customer look good. D. There is worry that a recommendation may result in a dissatisfying experience for a friend. E. All these answers are correct.
Which of the following scenarios would most likely require a scientific experiment?
A) A research firm wants to find out how many parents plan to send their children to private schools. B) A company wants to measure reactions to the price of a new flavored vitamin water product to learn how much consumers would be willing to pay. C) A student wants to find out how a business leader got his start in the industry. D) A development team has to decide which of four possible locations would be best for a new fast-food restaurant.
The marketing plan is based on the marketing mix of product, price, place, and packaging.
Answer the following statement true (T) or false (F)