In a decision to drop a segment, the opportunity cost of the space occupied by the segment would be the segment margin that could be derived from the best alternative use of the space
Indicate whether the statement is true or false
true
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Arrow's net income of $123 million and average assets of $2,000 million results in a return on assets of 6.15%.
Answer the following statement true (T) or false (F)
An internal issue to be considered when setting a price is
a. whether there is a sole source or heavy competition. b. the life of the product or service. c. a price geared toward a minimum return on investment. d. whether there is seasonal demand or continual demand.
A service-focused firm offers a narrow range of services to a fairly broad market
Indicate whether the statement is true or false
The account manager of a market research firm is conducting secondary research on consumer preferences in energy drinks for his clients. His client's drink is 100 percent organic, but all of the secondary data he has found contains only beverages that contain a majority of artificial ingredients. This scenario illustrates the fact that secondary data ________.
A. are more expensive than primary data B. has high validity regardless of the methodology used C. will not fit the research problem exactly D. are always updated and current E. can alone provide specific answer to a research problem