Why did FCC Chairman Newton Minow call American television a “vast wasteland” in 1961?
a) Because celluloid film was extinct.
b) Because so many programs were mediocre and uninformative.
c) Because there was a lot of educational programming.
d) Because people were taping shows with VCRs.
Answer: B
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a. secrecy b. responsiveness c. capitalization d. co-rumination
Outline two questions you want to ask yourself when it comes to evaluating the measurement section of a campaign.
What will be an ideal response?
When we are too wrapped up in our own thoughts to receive messages and listen effectively, we are experiencing
a. preoccupation. b. message complexity. c. message overload. d. physical noise. e. selective listening.
Interpersonal communication occurs between co workers and romantic partners.
a. true b. false