What are the essential requirements for strict product liability?
The requirements are that (a) the defendant was engaged in the business of selling such a product, (b) the defendant sold the product in a defective condition, (c) the defective condition was one which made the product unreasonably dangerous to the user or consumer or his property, (d) the defect in the product existed at the time it left the hands of the defendant, (e) the plaintiff sustained physical harm or property damage by use or consumption of the product, and (f) the defective condition was the proximate cause of such injury or damage.
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Carter Electronics began selling the first-ever 18" home digital satellite system (DSS) in the U.S. Although DSS represented a totally new technology, one million DSS units were sold in the first year of release
Which of the following best describes the market situation in the U.S. when the company researched DSS? A) There was an existing market for home digital satellite systems. B) There was an incipient market for home digital satellite systems. C) There was a latent market for home digital satellite systems. D) There was a subnational market for home digital satellite systems.
A consumer tells another consumer, "Every time I eat at Big Bill's Steakhouse, I get poor service." Whether this is true or not, it is the consumer's perception
This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. This scenario would be an illustration of the ________ heuristic. A) discrimination B) differentiation C) availability D) screening E) representativeness
A restaurant that features a serve-yourself buffet, which eliminates the need for a full wait staff, is using disintermediation
Indicate whether the statement is true or false
When formulating product strategies, international marketing managers must remember that they are selling
A. hope. B. a new product. C. a total product. D. an expensive product to poor people.