In which of these scenarios is the consumer most likely to experience cognitive dissonance?
A. A mother purchased snacks for her teenage son.
B. A secretary rented a car for her boss's business trip.
C. A jogger purchased a bottle of water for himself.
D. An engaged couple bought a new house.
E. A student purchased a pizza for supper.
Answer: D
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In which of the following situations would OD techniques be the most helpful?
A. Increasing efficiency among employees in a firm. B. Assisting employees in dealing with stressful situations. C. Helping employees from two similar organizations work better together in a strategic alliance. D. Facilitating discussion of ethical issues in preparing a company's code of ethics. E. Working with the CEO to determine how to increase profitability.
The lower the inventory turnover ratio, the less time inventory resides in storage
a. True b. False Indicate whether the statement is true or false
If Wilkinson were to sell Norelco the exclusive rights to produce and sell its brand of shavers in Japan for a 5 percent royalty on all sales, it would be using
A. direct investment. B. exporting. C. licensing. D. joint venturing. E. management contracting.
Although manufacturers, wholesalers, and retailers do retailing, it is the primary business of retailers
Indicate whether the statement is true or false