The two basic elements of a marketing strategy are the market research and the marketing mix

Indicate whether the statement is true or false


FALSE
Explanation: The two basic elements of a marketing strategy are the target market and the marketing mix.

Business

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U.S. GAAP and IFRS provide criteria for distinguishing operating leases from capital leases. Which of the following is true?

a. Firms cannot currently apply the fair value option to capital leases. b. When the lessor enjoys the benefits and bears the risk, the lease is an operating lease. c. When the lessee enjoys the benefits and bears the risk, the lease is a capital lease. d. IFRS provides more general criteria for identifying the entity enjoying the rewards and incurring the risk. e. all of the above

Business

In its ads, Xenon, an antibacterial mouthwash, claims to effectively kill germs but admits to possessing a bittersweet taste. This is an example of a

A. conclusive message. B. slice-of-life commercial. C. one-sided message. D. two-sided message. E. confrontational appeal.

Business

Package elements are considered ____ if they can be called only from other program units within the same package.

A. public B. overloaded C. one time procedures D. private

Business

Many applicants are eliminated at the preliminary screening stage for reasons such as inappropriate dress, attitude, education, or experience.

Answer the following statement true (T) or false (F)

Business