The striking result of a 2016 Nielsen report on mass media use in the United States was that Americans spend more time

A. texting than they do driving.
B. on their smartphones than they do sleeping.
C. consuming media than they do working at their jobs.
D. reading and writing than they do watching TV.


Answer: C

Communication & Mass Media

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Subception is receiving subconscious messages that can trigger some behavior

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following activities is credited to Daniel J. Edelman?

a. promoting a global brand b. using PR to market products c. managing company crises with PR d. applying thought leadership

Communication & Mass Media

What is the purpose of the working outline?

What will be an ideal response?

Communication & Mass Media

A speech demonstrates a direct connection between government shutdowns and the onset of financial recession. Which pattern of organization would that speech follow?

A. topical-sequence pattern B. time-sequence pattern C. cause/effect pattern D. problem/solution pattern

Communication & Mass Media