________ is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
A) Sales promotion
B) Personal selling
C) Advertising
D) Public relations
E) Direct marketing
C
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Which of the following costs would not be classified as factory overhead?
A. Insurance on factory building. B. Wages of the factory janitor. C. Rubber for the soles of shoes produced. D. Small tools used in production. E. Property taxes on maintenance machinery.
You are the owner of a French-Japanese fusion food truck and mobile catering company. Instead of entering into an alliance or partnership with a local restaurateur to establish a bricks-and-mortar location downtown, you decide to merge with C'est La Sushi, a regional chain of French-Japanese fusion restaurants. What are the reasons for preferring a merger to an alliance or partnership? Explain the other organizational mechanisms that are also preferable to alliances.
What will be an ideal response?
Which of the following is an example of an exculpatory clause?
a. Creditor charges 38% interest on a loan b. Seller is not responsible for property damage regardless of the cause of the injury c. Buyer agrees to pay any costs of litigation d. Employee agrees to never work for a competing company
A research study concluded that approximately two-thirds of all consumers' purchase decisions are made while shopping. Given this fact, which of the following media should be most effective in influencing consumer decisions?
A. local newspaper coupon supplements B. in-store media C. billboards D. nationally televised ads E. parking meter advertisements