Once Starbucks had established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs
and high-speed wireless access.
A) product-development
B) market-penetration
C) diversification
D) market-development
E) conglomerate
A
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Direct marketing does not work well as a global marketing tool because it is not well suited to the task of addressing cultural differences among consumers
Indicate whether the statement is true or false
Toyota offers to plant five trees in the name of a Toyota owner as long as the owner provides Toyota with his or her e-mail address. Toyota will use the e-mail address to continue to solicit the owner and send advertisements. Which peripheral tactic is being used?
A. liking B. reciprocity C. scarcity D. social proof
An accountant cannot be held liable for aiding and abetting misleading information if the information were prepared by others.
Answer the following statement true (T) or false (F)
_______________________ bargaining occurs when unions are pressured to agree to wage and benefit reductions, and/or elimination of certain work rules.
Fill in the blank(s) with the appropriate word(s).