Answer the following statement(s) true (T) or false (F)
1. The overarching objectives of the Caribou campaign were to increase brand name
retention and increase commercial restaurant sales.
2. To showcase itself as forward thinking, the Caribou Coffee brand told fans it had
developed a new coffeemaker that never needed cleaning.
3. Caribou extended seasonal outreach beyond Black Friday by engaging prominent
bloggers who created cookie recipes using coffee and ginger.
4. Exponent capitalized on interest in its Black Friday weekend promotion by introducing
limited-time-only drinks
5. 2016 was the best year to-date for Caribou Coffee in terms of social media
engagement and media relations results.
1. false
2. false
3. true
4. true
5. false
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Starting in the late 1980s, a large number of migrants moved from Mexico to work in a meatpacking plant in Marshalltown, Iowa. Back in Mexico, they experienced deteriorating economic conditions, and the meatpacking plant in the United States was in need of migrant laborers. This pattern of migration can be best understood from
a. push-pull theory. b. melting pot. c. migrant network. d. social capital.
TV programmers usually:
a. are very conservative with risk b. are very risky in terms of the content they choose to develop c. pick stories that match exactly with the general formula d. choose to air the most complex stories
The following strategies may help overcome some of the obstacles to resolving conflict in virtual teams EXCEPT
a) don't respond immediately; read and process a message several times before responding. b) assume that others mean well unless you have a history of difficulty with a particular member. c) if you aren't sure what a member means in a message, ask for clarification. d) use "I" statements rather than "you" statements, as the latter can be interpreted as accusatory. e) take a message personally.
One good method for reducing speaking anxiety is
A. setting high expectations for yourself by insisting that the speech be perfect. B. setting low expectations for yourself by assuming that your speech will go poorly. C. restricting your public speaking to only when it is important. D. taking as many opportunities as you can to speak in public.