Among business products, drafting tables would be best considered which type of support products?
A. supplies
B. installations
C. raw materials
D. accessory equipment
E. industrial services
Answer: D
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Marketers use cause-related marketing for the following reasons, except:
A) help develop stronger brands B) help move consumers toward brand loyalty C) encourage consumers to switch brands D) increase the level of brand parity
Incremental innovations
A. nearly always can be patented. B. are usually highly disruptive. C. are usually small improvements in products or processes. D. usually represent technological breakthroughs.
A parasite cannot survive in what type of store location?
a. isolated store b. central business district c. string d. regional shopping center
To avoid problems in the appraisal process, which of the following should generally be minimized?
A. Evaluation of individual traits B. Evaluation of effective behaviors demonstrated C. Evaluation of individual results D. Evaluation of group results E. Evaluation of ineffective behaviors demonstrated