Which step in the AIDA allows the writer to explain how the change will benefit the audience and answers potential objections?
A) Interpersonal
B) Interest
C) Demand
D) Desire
E) Attention
Answer: D
Explanation: D) The desire section helps audience members embrace your idea by explaining how the change will benefit them and answers potential objections.
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Toward the end of the Zappos training program, new employees ______.
a. get to rate the program b. have the opportunity to rate their supervisors and colleagues c. are asked to choose the location of their cubicle d. are offered $3000 to quit if they are not the right cultural fit
Aviatrix Avionics makes three types of radios for small aircraft—Model A, Model B, and Model C. The manufacturing operations are mechanized, and there is no direct labor. Manufacturing overhead costs are significant, and Aviatrix has adopted an activity-based costing system. Direct materials costs per unit for each model are as follows:
Model A $28
Model B $30
Model C $38
Aviatrix has three activities—assembly, materials management, and testing. The cost driver for assembly is machine hours. The cost driver for materials management is the number of parts, and the cost driver for testing is the number of units of product. Total costs and production volumes for the year were estimated as follows:
The Model A radio requires 12 parts to construct and 18 machine hours of processing. What is the manufacturing cost to make one unit of Model A? (Round any intermediate calculations to the nearest cent, and your final answer to the nearest dollar.)
A) $167
B) $55
C) $145
D) $173
You should send an e-mail message to a disgruntled client, instead of calling.
Answer the following statement true (T) or false (F)
Zen Corp, an Australian company, and Pluto Inc, an American company, entered into a one-time contract to build an elevated expressway in Florida. The contract was for a period of five years and both companies were equally liable under their agreement. This type of business enterprise is known as a _____
A) joint-stock company B) limited liability company C) partnership D) joint venture