Which of the following is the name for the special versions of a given issue of a magazine, in which editorial content and ads vary according to some specific demographic or regional grouping?

A. split runs
B. webzines
C. anchored editions
D. controlled circulation editions


Answer: A

Communication & Mass Media

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Ethos is the emotional appeal of a message

Indicate whether the statement is true or false

Communication & Mass Media

Zantel is doing an informative speech on grassroots organizations in Omaha. Grassroots organization

employees could provide expert opinions for her speech. Indicate whether the statement is true or false

Communication & Mass Media

Employees are usually considered ________

A) a traditional public B) a nontraditional public C) an internal public D) A and B E) A and C

Communication & Mass Media

Which of the following is not an advantage of sales promotions?

a. Jump-starting sales b. Building brand equity c. Retaining customer loyalty d. Supporting retailers

Communication & Mass Media