Which of the following is the name for the special versions of a given issue of a magazine, in which editorial content and ads vary according to some specific demographic or regional grouping?
A. split runs
B. webzines
C. anchored editions
D. controlled circulation editions
Answer: A
Communication & Mass Media
You might also like to view...
Zantel is doing an informative speech on grassroots organizations in Omaha. Grassroots organization
employees could provide expert opinions for her speech. Indicate whether the statement is true or false
Communication & Mass Media
Employees are usually considered ________
A) a traditional public B) a nontraditional public C) an internal public D) A and B E) A and C
Communication & Mass Media
Ethos is the emotional appeal of a message
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following is not an advantage of sales promotions?
a. Jump-starting sales b. Building brand equity c. Retaining customer loyalty d. Supporting retailers
Communication & Mass Media