The biggest selling work published by colonial presses in the 1700s was:

a. the Bible.
b. Pamela by Benjamin Franklin.
c. Common Sense by Thomas Paine.
d. The Bay Psalm Book.


ANSWER: c

Communication & Mass Media

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When perceived response efficacy is high and the perceived threat is high, message receivers are likely to use which process identified by the EPPM?

a. fear control b. response control c. efficacy control d. danger control

Communication & Mass Media

What is a persona and why is conveying a persona important?

What will be an ideal response?

Communication & Mass Media

Which of the following strategies can help you motivate other members by promoting a sense of choice in your group?

a) Express enthusiasm; don't be critical or cynical. b) Set high standards for yourself. c) Encourage members to make decisions about how to organize and do the job. d) Develop a group method for tracking and measuring progress. e) Recognize and celebrate the accomplishments of others.

Communication & Mass Media

________ helps in building friendship and alliances among office mates

a) Proximit b) Grapevine c) Idiosyncrasy d) Socializing

Communication & Mass Media