Julia is a U.S. citizen. She establishes a website that posts threatening messages about celebrities. Her website is
a. protected by the First Amendment.
b. not protected by the First Amendment.
c. protected by the Fifth Amendment.
d. protected by the Tenth Amendment.
b
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A potential customer is more likely to use a value map than a marketing manager is
Indicate whether the statement is true or false
_________ and ____________ are the main reasons group interaction leads to less creativity than when individuals work alone.
a. Cognitive interference; social inhibition. b. Extrinsic rewards; evaluation apprehension. c. Social interference; internal paradigms. d. Cognitive interference; evaluation apprehension.
Wendy is a consumer who files for, and is granted, a discharge of her debts in bankruptcy. The consequences to Wendy of this discharge are most likely to include
A. blemished credit ratings for up to ten years. B. favorable publicity. C. lower interest charges for new debts. D. unexpected job offers from potential employers.
Which of the following is true about the practice of online searching for information by customers?
A. When conducting an online search, 90 percent of customers who click on an organic search choose the first or second result. B. During an online search, 25 percent of customers who click on an organic search pick one of the top five search results. C. Most customers favor the organic search results rather than the paid ads at the side of the search. D. Advertising managers should ensure the availability of useful online content to target customers who are searching. E. When conducting an online search, most users look past the 10 results on a typical first page of search.