A manufacturer using the _____ promotional strategy focuses its promotional efforts on end consumers
a. reinforcement
b. personal selling
c. push
d. pull
ANSWER: d
A pull strategy stimulates consumer demand to obtain product distribution. Rather than trying to sell to a wholesaler, the manufacturer using a pull strategy focuses its promotional efforts on end consumers or opinion leaders.
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A ten-year lease obligation appears on the balance sheet of Generic Products Company. How would it most likely be classified on the balance sheet?
a. Long-term liability b. Current asset c. Long-term asset d. Contra-liability
According to the text, the independent variables must be all ________ to use an ANOVA
A) metric B) measured using an interval scale C) nonmetric D) measured using a ratio scale E) correlated
Analytical review procedures may be performed at various times within the audit
Indicate whether the statement is true or false
When a government sees that local industry is threatened by imports, it can threaten to erect import barriers to stop or reduce these imports. This is an example of a ________ driver of international business activity.
A. technological B. competitive C. cost D. political E. market