________________ are the beliefs and visions that members hold for an organization.  

Fill in the blank(s) with the appropriate word(s).


Values

Communication & Mass Media

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A journalist wrote, "Stuart Grunt's son, who was the ascender, fell into the pit, and he died saving him." The editor replaced the sentence with "Mountaineering legend Stuart Grunt died while saving his son, who fell into a pit."

Which characteristic of good broadcast did the editor try to incorporate, and why? a) Clarity; as it was not clear who was helping whom in the original sentence and the mountaineering jargon was distracting from the story b) Conciseness; as the original sentence was too lengthy c) Casualness; as the editor tried to make it more conversational d) Color; as the sentence painted a very dark picture for the son

Communication & Mass Media

Ron uses a general to specific organization when he describes the overall business goal and then goes into the individual steps to achieve it

Indicate whether this statement is true or false.

Communication & Mass Media

He proved that a publisher could reach the masses without resorting to sensationalism:

a. Benjamin Day b. James Gordon Bennett c. Horace Greeley d. Henry Raymond e.Samuel Boweles III

Communication & Mass Media

Lasar says to Kiera, "How are you?" Kiera replies that she's, "doing well;" however, she looks sad and is slumped over. Research suggests that Lasar is most likely to believe Kiera's verbal message more than her nonverbal communication

Indicate whether the statement is true or false

Communication & Mass Media