The meaning of a word that elicits an emotional response from a listener is the word's ______ meaning.

a. denotative
b. rhythmic
c. concrete
d. connotative


Answer : d. connotative

Communication & Mass Media

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______ is uniquely memorable and a key attribute others look to for a social media presence.

A. Personality B. Brand voice C. Tone D. Appearance

Communication & Mass Media

The audience values tradition, is resistant to new ideas, and demands many expert opinions plus sources for information and guidance before they will consider your argument. They likely come from ________ cultures

a. low-ambiguity-tolerance b. high-ambiguity-tolerance c. low-power-distance d. high-power-distance

Communication & Mass Media

Which of the following IS NOT one of the factors that determine a leader's effectiveness, according to Fiedler and Chemers (1974)?

A. task structure B. position power C. leader-member relations D. personal charisma

Communication & Mass Media

Discuss some actions speakers can take when reasoning through an analogy.

What will be an ideal response?

Communication & Mass Media