Under the ideal conditions of perfect capital markets, dividend policy has no effect upon share
price.
Indicate whether the statement is true or false
TRUE
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McDonald's restaurants in France do not look like McDonald's elsewhere. This is an example of:
A) think locally and act globally. B) think globally and act locally. C) diversification. D) standardization E) adaptation
A ________ is the set of all brands and brand lines a particular firm offers for sale to buyers in a particular category
A) brand architecture B) brand position C) brand portfolio D) brand extension E) brand image
On January 1, 2016, Mark Company leased equipment by signing a five-year lease that required five payments of $85,000 due on December 31 of each year. The equipment remains the property of the lessor at the end of the lease, and Mark does not guarantee any residual value. Using a rate of 11%, Mark capitalized the lease on January 1, 2016, in the amount of $314,152. What is the amount of the lease
obligation on December 31, 2017? A) $263,709 B) $207,717 C) $279,595 D) $225,350
Which of the following is a basis for soft power?
a. coercive b. legitimate c. personal d. reward