Which of the following is the process by which employees communicate with others who are on the same level in the organizational hierarchy?
A. upward communication
B. downward communication
C. lateral communication
D. horizontal communication
C. lateral communication
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During the sales era, the firm tries to improve short-run marketing policy planning to tie together its activities.
Answer the following statement true (T) or false (F)
A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order. Which of the following major segmentation variables would the marketer most likely use to assist with the task?
A) purchasing approaches B) situational factors C) operating variables D) personal characteristics E) demographic variables
Which of the following does not constitute cheating?
a. Breaking the rules b. Advancing self interest c Doing whatever it takes d. Acting responsibly and ethically
What factors determine organizational readiness for change?
a. The number of organizational change projects done in the past b. Leadership commitment and member confidence in the leadership c. The amount of money available to incentivize employees to buy in d. The size of the organization