The biggest challenge in managing quality is ensuring that processes are consistent
Indicate whether the statement is true or false
TRUE
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Targeted, personalized messages can be sent to huge audiences with today's technology
Indicate whether the statement is true or false
According to the new dominant logic for marketing, ________ is the central, or core, deliverable in every exchange
A) value B) prestige C) service D) the product E) a relationship
Members of management can increase trust in their organizations by ________
A) involving employees in the process by asking for their ideas and opinions B) demonstrating what a great workplace they have C) covering up any negative comments about an employee's performance D) advocating for employees who stand firmly behind management
'Services cannot be saved or stored for later use' describes the _______ characteristic of services
a. intangibility b. inseparability of production and consumption c. perishability d. heterogeneity