Why do American Hospital Association guidelines require hospitals to use one-word descriptions like “good,” “fair,” or “serious” when describing a patient’s condition to the media?
a. to use less space in news releases
b. to increase the accuracy of news releases
c. to lessen the chances of inaccurate media accounts
d. to protect the patient’s privacy
d. to protect the patient’s privacy
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When the authors of this text state that “today’s converged environment has blurred the lines between news writing and persuasive writing,” what does that mean for media professionals and their work creating and delivering content? Give an example of how this applies across media channels.
What will be an ideal response?
Answer the following statements true (T) or false (F)
1. You should follow-up on your email pitch hourly until you get a response from the editor. 2. The news release is the most common media relations tool. 3. Searchable terms are not to be embedded into news releases because the search engines cannot see them. 4. A social responsibility report is an example of a controlled publication.
The right to speak freely must be balanced with the obligation to speak _____
Fill in the blanks with correct word
Paraphrasing for __________ works especially well when emotions run high
Fill in the blank with correct word