Image management is NOT a service routinely provided by public relations
Indicate whether this statement is true or false.
FALSE
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What market researcher said subliminal messages can affect media consumers?
A) Jim Vicary B) Wilbur Schramm C) Ernest Dichter D) Richard Branson
Which of the following statements is true of an impromptu speech?
a. This type of speech is used in political speeches and keynote addresses. b. An outline of key words and phrases is used as a point of reference. c. Speaker may leave out important information or confuse audience members. d. It requires a lengthy preparation process prior to the speech.
According to Schutz, humans do not have a need for control in their lives
Indicate whether the statement is true or false
Advertising generates most of the revenue for newspapers, magazines, radio and television
Indicate whether this statement is true or false.