Three of the primary advantages of cable TV as an advertising medium are its
A. rates, availability, and unduplicated audiences.
B. reach, fragmentation, and quality.
C. selectivity, low cost, and flexibility.
D. reach, clutter, and selectivity.
E. quality, selectivity, and reach.
Answer: C
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The data presented below is for Mellon Corporation for the year ended December 31, 2015: Sales (100% on credit) $1,500,000 Sales returns 60,000 Accounts Receivable (December 31, 2015) 250,000 Allowance for Doubtful Accounts (Before adjustment at December 31, 2015) 3,000 Estimated amount of uncollectible accounts based on an aging analysis 31,000 Refer to the information for Mellon Corporation. If
Mellon uses the aging of accounts receivable approach to estimate its bad debts, what will be the net realizable value of its accounts receivable after the adjustment for bad debt expense? a. $216,000 b. $219,000 c. $222,000 d. $250,000
For an assigned claim to be valid, ________.
A. the contract must not be voidable for any other reason known to the assignor B. the assignee must have a good title to the rights assigned C. the assignor need not have the capacity to contract D. the contract must have been discharged once prior to the assignment
The systems project proposal
a. provides management with a basis for deciding whether or not to proceed with the project b. supplies an input to the project planning activity c. links the objectives of the proposed system to the system's scheduling requirements d. prioritizes the proposal in relation to other system proposals
Appliances Galore is continually updating its line of refrigerators to reflect market trends and customer needs
Although the product class is in the maturity stage of the product life cycle, they maintain healthy sales of their line of refrigerators by continually ________. A) concept testing B) modifying the marketing mix C) rebranding D) modifying the product E) modifying the market