Appliances Galore is continually updating its line of refrigerators to reflect market trends and customer needs
Although the product class is in the maturity stage of the product life cycle, they maintain healthy sales of their line of refrigerators by continually ________.
A) concept testing
B) modifying the marketing mix
C) rebranding
D) modifying the product
E) modifying the market
D
You might also like to view...
Quan uses a periodic inventory system. At the end of April, Quan had 20 units on hand. April 1 On hand, 10 units @ $2 each $ 20 19 Purchased 90 units @ $3 each 270 Goods available for sale $290 If Quan uses the LIFO inventory method, how much is inventory on the balance sheet as of April 30?
a. $50 b. $40 c. $60 d. $58
Net price is the standard price charged to customers.
Answer the following statement true (T) or false (F)
People generally do what they are ______.
a. forced to do b. asked to do c. rewarded for doing d. punished for doing
Which of the following is NOT a variable a leader must consider before selecting a style on the leadership continuum?
a. leader’s preferred style b. employees’ preferred style c. the desired outcome d. the situation