Which of the following statements is not true about quota sampling?
A) There is no assurance that the sample is representative.
B) Many sources of selection bias are potentially present.
C) Under certain conditions, quota sampling obtains results close to those for conventional probability sampling.
D) An important decision involves the use of proportionate or disproportionate sampling.
D
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The business marketer normally deals with ________ than the consumer marketer does
A) far fewer but far larger buyers B) far more but far smaller buyers C) negligible customer complaints D) far less fluctuations in demands E) far more elastic demand
Social media limits opportunities for unethical and illegal communication
Indicate whether the statement is true or false.
Yen has a new product idea that aligns well with her company's current organizational resources. She puts together a presentation for potential buyers and requests feedback on their reactions and suggestions. Yen is
A. screening. B. generating product ideas. C. test marketing. D. conducting a business analysis. E. concept testing.
____________________ guards against every conceivable disaster that could negatively impact the system and provides courses of action to minimize their effects.
Fill in the blank(s) with the appropriate word(s).