The benefits of the web as a data access platform arise from its cross-platform functionality and the simplicity of its interface
a. True
b. False
Indicate whether the statement is true or false
True
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Which of the following is true about a trial close?
A. A thwarted trial close means a sale will not occur. B. Use a trial close during but not after a presentation. C. A trial close is unnecessary when strong buying signals are given. D. A trial close asks for a smaller quantity order compared to the real close. E. Attempt a trial close after overcoming each objection.
The data from product market competitors are likely to receive greater weight when:
A. employee skills are not specific to the product market B. labour costs are a small share of total costs C. the supply of labour is not responsive to changes in pay D. the level of skill needed to perform the job is high E. product demand is not related to price changes
The American Heart Association promotes its awareness campaign with the popular tagline, "Learn and Live." Here, The American Heart Association's marketing effort focuses on satisfying which level in the hierarchy of needs?
A. safety B. social C. personal D. physiological
A sales force is a major part of an organization's integrated marketing communications (IMC) mix when
A. the purchase decision is not a major one for the buyer. B. selling price or quality provides an inadequate margin. C. product trial by customers is unnecessary to make purchase decisions. D. channel intermediaries need product and service training. E. the channel system is very long and indirect to the end users.