Web analytics provides information on:
a. which search engines and keywords site visitors used to get there
b. tracking the entire process from user clicking on an ad to actual purchase of a product or service
c. conversion rates
d. advertising effectiveness
e. all of the above
e
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Which among the following accounts the most for a retailer's inventory loss?
A. Logistical gaps B. Vendor fraud C. Inaccurate records D. Employee theft E. Shoplifting
In Thornton’s 2012 survey of nonprofit boards, what activity was identified as the most important responsibility of boards?
A. accountability B. strategic planning C. ensuring effective programs D. maintaining the organization’s reputation
Lars Sorenson is a college student who needs to purchase a suit for job interviews. In the past his father has helped him buy suits. This time, he is the sole decision maker and is paying for the $450 suit with money he earned at his part-time job. Lars is concerned about good fit and good value, so he visits several stores before making his purchase. For Lars, this situation seems to be one of
A. routinized response behavior. B. adoption purchasing. C. limited problem solving. D. extensive problem solving. E. low-involvement purchasing.
Financial capital refers to the:
A. money that a business earns in sales, minus the expenses. B. costs a business incurs when its expenses are greater than its revenues. C. funds a firm uses to acquire its assets and finance its operations. D. returns that a firm pays its owners for their investments in the company.