Summarize the five stages of the communication process
What will be an ideal response?
A speaker wishes to communicate an idea. The speaker encodes the idea in a message.
The message is sent through a channel to an audience. The audience receives and
decodes the message. The audience responds to the message.
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Answer the following statements true (T) or false (F)
1.In content analysis, proportional units are typically persons or events. 2.In content analysis, referential units are structures such as stories or dramas. 3.In content analysis, syntactical units are broad topics within a structure. 4.If individuals coding content disagree on their coding, we can be confident that the coding criteria are clear. 5.Content analysis can be used to analyze the behavior of individuals as well as analyzing texts.
Howard Bowen has been dubbed the “Father of ______.”
a. Modern Public Relations b. Spin c. Corporate Social Responsibility d. Press Agentry
The need for affection, according to Schutz, is the need we have to feel that people
A. like us or that we can be loved and wanted. B. like us or to be in control. C. like us and be a member of a group. D. like us.
Readability is enhanced by ________, which is achieved when the text and the background appear in significantly different colors.
A. unity B. balance C. contrast D. pattern