_____ consists of trustworthiness and expertise.
A) A two-sided message
B) The two routes to persuasion
C) Message appeal
D) Source credibility
E) Message structure
D) Source credibility
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Imagine that you are a salesperson and that you want to sell a washing machine that few people seem interested in buying. Your image research suggests that people find that the appliance is too big and heavy and that the buttons and knobs on it look "cheap.". Describe two perceptual principles you could use in your print advertisement that will make the washing machine appear smaller and less
heavy to customers. What will be an ideal response?
In addition to genetics, what else appears to cause autism?
a. Food allergies b. Frequent interruptions of sleep c. Cold, distant, or inconsistent parents d. Problems in the prenatal environment
Elisabeth Kübler-Ross proposed a seven-stage model of the grieving process
a. True b. False Indicate whether the statement is true or false
Sam had been sick since he was a young child. He was rushed to the hospital by his desperately concerned mother. Although his mother was praised by the hospital personnel for her attentiveness, the doctors discovered that the mother had been injecting her son with 7-up to make him sick so she could get attention and sympathy from medical personnel and be considered a "concerned, devoted" mother
Sam's mother would most likely be diagnosed with a. Munchausen syndrome by proxy. b. an obsessive-compulsive disorder. c. Prader-Willis syndrome. d. a conversion disorder.