Market segmentation is
a. the process of categorizing products into different segments.
b. the process of identifying a specific set of characteristics that differentiate one group of consumers from the rest.
c. the process of segmenting the sales force.
d. heavily psychographic in nature.
ANSWER: b
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The expense of extending credit to make a sale should be recognized in the same period as the revenue from the sale
Indicate whether the statement is true or false
________ is also referred to as the level of support or service level.
A. Product breadth B. Product assortment C. Product satisfaction D. Product depth E. Product availability
Which of the following is the least costly disbursement scheme?
a. check tampering. b. billing scheme. c. register disbursement scheme. d. expense scheme.
Thurston asked his employee, Connor, how the monthly report was coming along, since it was due soon. Connor told Thurston it was nearly complete and would be ready by the deadline. Thurston then went to Connor’s administrative assistant, Sean, and asked Sean to confirm what Connor had said. The primary barrier to communication in this situation is ______.
a. poor listening b. filtering c. trust and credibility d. perception