Explain why the Hispanic American population is particularly important to marketers
What will be an ideal response?
The Hispanic American population is the country's largest minority group, but that is not the only reason it is described as the "emerging superstar segment." Hispanic Americans are young, with a lower median age than the U.S. average, and have larger households than the U.S. average. They tend to be brand loyal and open to relationship-building approaches to marketing, so marketers see them as an attractive segment of potential life-long customers.
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By producing its ads in France, Revlon obtains effective television commercials at a much higher cost than it would pay for commercials produced in the United States
Indicate whether the statement is true or false
Why would an organization develop a policy prohibiting the use of personal devices at the worksite?
A) To limit the employee's ability to spend time on personal business B) To encourage employees to use corporate owned equipment C) To encourage the use of equipment that has met corporate security standards D) To limit access to corporate networks and data E) To encourage accessibility for customers and clients
What percentage of U.S. product sales is directly tied to word of mouth activity among friends, family, and colleagues?
A. 67 percent B. 10 percent C. 25 percent D. 50 percent E. 33 percent
In a consolidated financial statement:
a. the parent consolidates with a subsidiary. b. the parent does not consolidate with a subsidiary unless it is 100% owned. c. the cash basis is required. d. only the equity sections of the financial statements are consolidated.