A(n) ________ is the level of expected performance for a given goal; it is a target that establishes a desired performance level, motivates performance, and serves as a benchmark against which actual performance is assessed.
A. audit
B. goal
C. control process
D. objective
E. standard
Answer: E
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The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________
A) finance department B) research department C) top management D) marketing managers E) human resource managers
There are three major issues to consider when constructing the message: the content of the message, the structure of the message, and the ________ style.
Fill in the blank(s) with the appropriate word(s).
As a part of the company's marketing plan, Suzanne wrote, "On-the-Go Grooming provides convenient and excellent pet grooming services to customers with busy lives who want the best for their pets
" This statement identifies which of the following about Suzanne and Shandra's business? A) positioning B) marketing situation C) marketing mix D) strategic controls E) operational controls
A knowledge management system should help an organization:
a. promote innovation by encouraging the free exchange of ideas b. improve customer service by reducing response time c. increase revenue by reducing the delivery time for products and services d. improve employee retention rates by rewarding employees for their knowledge