In a buying center, which of the following are likely to be influencers?
A. purchasing managers who arrange the terms of the sale
B. purchasing managers who shield users or other deciders
C. people who supply information for evaluating alternatives
D. people who have the power to select or approve suppliers
E. people who control the flow of information
Answer: C
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Your self that others assume you will exhibit is known as which of the following?
A. perceived self B. expected self C. possible self D. ideal self
Accounts Receivable has a balance of $33,000, and the Allowance for Bad Debts has a credit balance of $3300. The allowance method is used. What is the net realizable value of Accounts Receivable before and after a $2300 account receivable is written off?
A) $29,700; $29,700 B) $27,400; $27,400 C) $29,700; $27,400 D) $27,400; $32,000
A formal report about a complex, serious problem typically includes all of the following except
A) a formal writing style. B) use of the pronoun you. C) a table of contents. D) an executive summary. E) many supplementary parts.
A producer of disposable diapers is planning to introduce a new brand of diapers that is specially designed for large babies who are hard to fit with regular diapers. The company mails coupons for the new brand to all the consumers in its database of disposable diaper users. The coupons offer consumers a $2 discount off the regular price of a pack of diapers. The company sends an accompanying letter advising consumers to bring the coupons to their favorite store and use them. If the brand is not in stock, the letter encourages consumers to ask the store manager to stock the new brand. This promotion effort by the company is an example of
A. integrated marketing communications. B. pulling by customers. C. pushing in the channel. D. buyer-initiated communication. E. None of these answers is correct.