It is critical that active supplier management techniques should be employed as long as they are ________
Fill in the blanks with correct word
ethical
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Mathis Inc is a home appliance manufacturing firm based in Vermont that sells its products under the brand name GoodHome. The firm initially built a reputation in the household appliances market for its high-quality products
After an extensive market research, the firm used its brand reputation to expand into the home furnishing industry. In this example, Mathis Inc uses which of the following product line extension strategies? A) a vertical brand-line extension strategy B) a horizontal brand-line extension strategy C) a new product-market brand extension strategy D) a cobranding extension strategy E) a product bundling extension strategy
Which of the following is an example of audiovisual material used by PR professionals?
A) blogs B) logos C) vision statements D) brochures E) online videos
Dividing the revenue of each competitor by the total market size will calculate the market share
Indicate whether the statement is true or false
The notion of physical distribution is
A. speed of delivery. B. used only by manufacturers. C. the movement of products from producers to end users. D. primarily the wholesaler's responsibility. E. an assessment of distribution costs.