Solomon Asch conducted a study on impression formation by asking participants to rate the description of a person. He provided both groups of participants with the same information
but varied the order of the adjectives he provided so that some participants learned about positive qualities first while others learned about negative qualities first. What was Asch's major finding?
a. Both groups rated the target as highly likeable.
b. Both groups rated the target as highly unlikeable.
c. The group that learned of the negative qualities first rated the target more highly.
d. The group that learned of the positive qualities first rated the target more highly.
Answer: D
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