The two basic approaches to price setting are
A. cost-oriented and profit-oriented.
B. supply-oriented and demand-oriented.
C. sales-oriented and profit-oriented.
D. average-cost pricing and break-even analysis.
E. cost-oriented and demand-oriented.
Answer: E
You might also like to view...
Of the following, which is a potential disadvantage of using a simulated test market?
A) It is not as accurate as full scale test markets. B) The distribution network may or may not properly represent the firm's actual distribution system. C) It is often very time consuming and expensive. D) They allow competitors to acquire knowledge of the test. E) all of the above
Immunity from prosecution of visiting foreign heads of state is an example of ______________.
What will be an ideal response?
Answer the following statement(s) true (T) or false (F)
1. The change agent is a person who is responsible for leading an organizational change or someone who is influential and can communicate and motivate others to accept a change by informal means. 2. Process management is a systematic process of applying the knowledge, tools, and resources needed to effect change in transforming an organization from its current state to some future desired state as defined by its vision. 3. Organizational climate is an organization’s collective values, beliefs, experiences, and norms that shape the behavior of the group and the individuals within it. 4. A force field analysis is a useful technique for looking at only the advantages of a proposed change.
Research has shown that a local brand often evokes higher __________________ because they tend to be seen as helping the local community.
a. Quality b. Brand Image c. Brand identity d. Affinity