When using the AIDA approach to persuasion, which of the following would be the best opening to your message?
A) How are you today?
B) I know you've heard this all before, but ...
C) Are you spending way too much on prescription drugs?
D) This is an important message.
E) What I am about to tell you might seem insignificant, but believe me, it's not.
Answer: C
Explanation: C) A good opening avoids an overly pushy, "hard-sell" approach that tends to be off-putting to audiences. Instead, it appeals to emotional and logical elements in a subject the audience is likely to care about. If the opening seems intriguing to the audience, it should be considered a success.
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Answer the following statements true (T) or false (F)
1. The administrative theory of management is part of the classical theory. 2. Edward and Tricia solved their conflict by compromising. Each had to give up something they wanted in order to reach a resolution. This is an example of integrative conflict resolution. 3. The classical theory of management focuses on all organizations whereas the behavioral theory focuses on specific types of organizations. 4. Theory X managers assume that people like to work and do not need close supervision.
Which type of discrimination is based on a person's heritage or cultural characteristics?
A) race discrimination B) color discrimination C) national origin discrimination D) genetic information discrimination
Most corporate bonds have face values of
A) $1.00. B) $10.00. C) $100.00. D) $1,000.00.
Servers at a popular restaurant are able to offer dissatisfied customers a free dessert without prior approval by the shift supervisor. This is an example of
A. employee empowerment. B. reward power. C. extrinsic motivation. D. legitimate power. E. servant leadership.