Marketers use ________ when they want to determine if a change in one thing is responsible for a change in something else
A) ethnography
B) predictive techniques
C) descriptive research
D) causal research
E) exploratory research
D
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Jerald led a team that has just finished up a very challenging research project that will assist management in developing long-range plans. Despite the stress of the past few months, most participants seem sad it's over. Now Jerald should
A. have an awards ceremony. B. emphasize unity. C. get the group disbanded quickly to free people up for new things. D. provide opportunities for people to get to know each other better now. E. ensure those members can work on similar tasks going forward.
Because the cost of specific inventory items is not usually practical to determine, it is necessary for management to select a cost flow assumption
Indicate whether the statement is true or false
Management accounting data must be expressed in historical dollars
Indicate whether the statement is true or false
Learning to compose effective sales and marketing messages benefits you because A) most employees are expected to write sales and marketing messages
B) techniques for sales writing can be applied in any persuasive communication. C) sales campaigns are typically conducted by entry-level employees. D) companies in today's economy cannot afford to hire specialists to write sales and marketing messages.