Identify and describe the main components of a company's marketing environment
What will be an ideal response?
A company's marketing environment is the set of forces that influence the company's ability to create value and to attract and serve customers. The marketing environment consists of the company's internal environment and external environment. The internal environment involves all of the activities that take place within the company. The external environment includes the microenvironment and the macroenvironment. The microenvironment involves forces close to yet outside the company, such as customers, competitors, and suppliers. The macroenvironment is made up of greater societal forces, including economic, legal, political, cultural, and technological environments.
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The declaration of a cash dividend decreases a corporation's stockholders equity and decreases its assets
Indicate whether the statement is true or false
Generally accepted accounting principles are authorized by the Financial Accounting Standards Board (FASB)
Indicate whether the statement is true or false
The debt ratio, the equity ratio, pledged assets to secured liabilities, and times interest earned are all ________ ratios.
Fill in the blank(s) with the appropriate word(s).
Employee compensation systems are generally developed and administered by ____, and pay increases and promotions are usually recommended by ____.
A. top management; HRM specialists B. unions; line managers C. HRM specialists; line managers D. top management; unions E. professional HR consultants; HRM staff personnel