Economically, most news organizations

a. are about bankrupt
b. have mounting debts that eventually they will beunable to pay
c. are financially healthy
d. have little or no debt


C

Communication & Mass Media

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Words alone have no meaning. Explain why this is true.

What will be an ideal response?

Communication & Mass Media

Who are considered the first to be included in what the authors call the "Hall of Shame" because they would sell their services to anyone who was willing to pay?

A) Rhetoricians B) Theologians C) Strategists D) Sophists E) Philosophers

Communication & Mass Media

Vertical integration is which of the following?

A. controlling the distribution of media B. controlling the media product from production to delivery C. controlling the direction of media broadcast D. controlling access to media

Communication & Mass Media

The best description of today’s media production model is ______.

A. one-to-many B. many-to-many C. many-to-one D. one-to-one

Communication & Mass Media