Advertising allowances offered by producers can be illegal unless they are made available
A. within an FTC approved agreement.
B. to all customers on proportionately equal terms.
C. on all products sold by the producer.
D. to all buyers in equal dollar amounts.
E. for products of "like grade and quality."
Answer: B
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Pell buys disk drives from Leagate and computer chips from Lentel to incorporate into the computer systems it manufactures. Which company or companies would be considered an original equipment manufacturer (OEM)?
A) Pell B) Leagate C) Lentel D) Leagate and Lentel E) Pell, Leagate and Lentel
Which two factors justify the high cost of in-home personal interviewing?
A) need for personal contact and in-home environment is important B) speed of interviewing and in-home environment is important C) in-home environment is important and there is a need to interview family members D) there is a need to view an ad E) none of the above; nothing justifies the extremely high cost of interviews conducted in the home
Process costing is applicable to production operations that
a. utilize several processes, departments, or work cells in a series. b. do not assign overhead costs to operations. c. produce large and unique machines. d. are found in only a few industries.
From a data-base retailing perspective, which group most closely resembles the 80-20 principle?
a. regulars b. new contacts c. loyalists d. nonregulars