What does it mean to deliver A-plus information? Why does this offer an opportunity for building better customer loyalty?
What will be an ideal response?
A-plus information means that we communicate in ways that are more timely, clear, interesting, or creative than the customers anticipate. This opportunity arises from the fact that virtually every product or service has an informational component and exceeding expectations with regard to this information is an opportunity to build loyalty.
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In a four-variance method analyzing factory overhead, the fixed factory overhead production-volume variance measures:
a. The difference between the actual fixed factory overhead and budgeted fixed factory overhead. b. The difference between actual fixed factory overhead and the amount of fixed factory overhead applied to production. c. The difference between budgeted fixed factory overhead and the amount of fixed factory overhead applied to production. d. The difference between the actual hours and standard hours allowed multiplied by the standard fixed factory overhead rate.
Private companies are required to report under Sarbanes-Oxley
Indicate whether the statement is true or false
As a part of IMC, marketers do which of the following?
A) use only one or two elements of the promotion mix at a time B) identify what information customers want and how, when, and where they want it C) focus on one-to-one marketing to the exclusion of mass marketing D) focus on increasing profit margins rather than lifetime value of a customer E) produce promotions in-house instead of using outside agencies
Define what a stakeholder is.
What will be an ideal response?