A speech that is delivered on the spur of the moment with little preparation is called

a. impromptu.
b. extemporaneous.
c. manuscript.
d. memorized.


a. impromptu.

Communication & Mass Media

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Why do many prefer communication through asynchronous means such as email or texting?

A. enhanced understanding by most receivers B. more significant emotional context C. ability to receive almost simultaneous feedback D. greater control over the message

Communication & Mass Media

Which element rewards the reader for taking the time to read the ad?

a) Body copy b) Closing c) Illustration d) Subhead

Communication & Mass Media

The primary function of a book publisher is which of the following?

A. to print books B. to sell books in bookstores C. to buy manuscripts from authors and turn them into books D. to supply books to media reviewers

Communication & Mass Media

Your relational partner has a very responsible position and regularly gives briefings, sales talks, and speeches to large groups of people. However, when you ask him to make a couple of phone calls for some home maintenance and repairs, he says he does not like talking on the phone. You might conclude that he has

A. systematic desensitization. B. cognitive restructuring. C. state apprehension. D. trait apprehension.

Communication & Mass Media