When a vacation resort hotel loses business because of the oil spill in the Gulf of Mexico, this is an example of which key feature of organizational communication?

a. Structure
b. Communication networks
c. Links to external environments
d. None of these


c. Links to external environments

Communication & Mass Media

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In the context of process speeches that are not suited to demonstrations, which of the following can be used to help the audience see the steps in the process?

a. Implementing audiovisual aids b. Adopting a method of narration c. Adopting a method of comparison and contrast d. Providing lectures

Communication & Mass Media

What is the list of sampling units from which a sample is drawn?

a. the population b. the observation unit c. the sampling frame d. the parameter

Communication & Mass Media

You want to see how many actors of various ethnicities appear in prime-time television programming. What would be the most effective method to answer that question?

a) A Survey b) An Experiment c) Content Analysis d) Focus Groups

Communication & Mass Media

I An acronym that is used as a way to focus on customer

characteristics, needs, interests, attitudes and values is WYSIWYG. Indicate whether the statement is true or false

Communication & Mass Media