A ________ is a business arrangement under which one party allows another to operate an enterprise using its trademark, logo, product line, and methods of operation in return for a fee.
A. joint venture
B. franchise
C. certificate of proprietary usage
D. license
Answer: B
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Which of the following is true of the economic environment?
A. It is not affected by the way the parts of the macro-marketing system interact. B. It has no relationship to the technological environment. C. It can change very rapidly. D. It never requires marketing managers to make immediate changes in strategy. E. It refers to micro-economic factors that do not affect business spending.
What are rules that help ensure the quality of information?
A. Information assurance B. Composite constraints C. Integrity constraints D. Quality control
Water Industries' quality control report for August contains the following items: Gathering, analysis, and reporting quality data$1,000 Inspecting raw materials received from vendors 2,000 Testing and inspecting finished products 3,000 Visiting customer sites to test product 4,000 Designing product to reduce production problems 5,000 Repairing and/or replacing products under warranty 6,000 Maintaining equipment used to gather production quality data 7,000 Cost (net) of materials wasted during production 8,000 What would be the total of the nonconformance costs on the August quality control report for Water Industries?
A. $21,000. B. $14,000. C. $13,000. D. $22,000.
Opponents of Base of the Pyramid marketing argue that:
(a) The poor spend most of their money on basic needs and have little left over for other products. (b) The poor are difficult to reach because they are geographically dispersed and culturally heterogeneous. (c) Firms need very high penetration rates to be successful. (d) All of the above (e) (a) and (c) only